Any Time Fitness Franchise USA: Your Ultimate Guide to Opportunities, Costs & Success in 2025

1. Why Any Time Fitness Is Booming in the USA: A Franchisee's Dream?

2. What Makes Any Time Fitness Stand Out in the Crowded Gym Market?

3. The History of Any Time Fitness: From One Gym to Global Brand

4. Franchise Overview: Is Any Time Fitness the Right Fit for You?

5. Top Benefits of Owning an Any Time Fitness Franchise in the USA

6. How Much Does It Cost to Start an Any Time Fitness Franchise in 2025?

7. Breaking Down the Franchise Fees & Royalties You Should Expect

8. Step-by-Step Guide: How to Apply for an Any Time Fitness Franchise

9. Franchise Support: What Kind of Help Will You Get from Headquarters?

10. Real Franchisee Stories: What Owners Are Saying in 2025

11. Location, Location, Location: Where to Open for Maximum Profit

12. Revenue Potential: How Much Can You Really Earn in the First Year?

13. Hidden Costs You Should Know Before You Invest

14. Marketing Tools & Brand Power: How the Franchise Helps You Grow

15. Fitness Trends in the USA: Why Now Is the Best Time to Invest

16. Comparing Any Time Fitness to Other Gym Franchises: Who Wins?

17. Mistakes First-Time Franchisees Make (and How to Avoid Them)

18. How Technology Powers the Any Time Fitness Franchise Model

19. Is It Semi-Passive? Managing the Business While Working a Job

20. Your 2025 Success Plan: Turning an Any Time Fitness Franchise Into a Thriving Business

1. Why Any Time Fitness Is Booming in the USA: A Franchisee's Dream?

A Trusted Name with 24/7 Value and Flexibility

Fitness in Any Field is among the top and fastest-growing fitness centers in the United States. This fitness company, which has more than 5,000 facilities worldwide and a significant presence in the US, provides what contemporary Americans require: accessibility, ease of use, and tangible outcomes.

What sets it apart is its round-the-clock access approach, which suits both night owls and early risers. Members are not subject to the typical gym limits and can work out anytime they choose. This creates a high retention rate and maintains members' attention.

From the standpoint of a franchisee, the company is semi-passive and system-driven. The business offers a wide range of support, effective marketing resources, and low staffing requirements. Both full-time business owners and investors seeking a profitable side project will find it suitable.

📊 Figure: Growth of Anytime Fitness Locations in the USA by Year

The quantity of places

2015

More than 2,000

2020

3,500+

2023

4,500+

2025, roughly

5,200+

2. What Makes Any Time Fitness Stand Out in the Crowded Gym Market?

A Unique Approach to Fitness That Keeps Members Coming Back

In a highly competitive fitness industry, Any Time Fitness has carved out a space of its own by focusing on member convenience, community, and innovation. Unlike traditional gyms, it offers 24/7 access, personalized fitness coaching, and access to any location worldwide — all under one membership.

Another big differentiator? Low operating overhead and a smaller footprint. Any Time Fitness clubs are typically 3,000–5,000 sq. ft., making them easier and more affordable to manage while still providing a full-service experience.

For members, it’s about feeling welcome and supported — no matter their fitness level. For franchisees, it’s about recurring income, brand strength, and scalable growth. This winning formula is why it continues to outshine competitors in the USA.

📊 Table: How Any Time Fitness Compares to Other Gym Franchises (2025)

Feature	Any Time Fitness	Planet Fitness	Crunch	LA Fitness
24/7 Access	✅ Yes	❌ No	✅ Yes	❌ No
Global Access w/ Membership	✅ Yes	❌ No	❌ No	❌ No
Franchise Investment (Avg.)	$150K – $700K	$1M+	$300K+	$2M+
Staff Required	Low	Medium	Medium	High
Club Size	Small-Medium	Large	Medium	Large
Personalized Coaching	✅ Included	❌ Extra	✅ Some	✅ Some

3. The History of Any Time Fitness: From One Gym to Global Brand

A Journey Fueled by Vision, Innovation, and Member-Centric Values

The story of Any Time Fitness began in 2002 in Minnesota, USA, when founders Chuck Runyon, Dave Mortensen, and Jeff Klinger envisioned a gym that could break barriers — especially time. They knew that busy lives often meant skipping fitness, so they created a 24/7 gym model that worked around the member’s schedule, not the other way around.

From the start, the concept of accessibility, affordability, and convenience proved powerful. By 2005, franchises were opening across the U.S., and by 2010, the brand had already gone international. As of 2025, Any Time Fitness operates over 5,200 locations in more than 30 countries — a clear indicator of its global impact.

The brand hasn’t just grown in numbers but in purpose. Their mission has expanded to include personal coaching, community engagement, and health-first technology like mobile app tracking and virtual workouts. Today, Any Time Fitness is not just a gym — it’s a lifestyle.

📈 Chart: Timeline of Major Milestones

Year	Milestone
2002	The first club opened in Cambridge, Minnesota
2005	Franchise model launched
2010	Expanded to Canada and Australia
2015	Reached 3,000 locations worldwide
2020	Introduced digital fitness and mobile coaching
2025	Over 5,200+ global clubs and growing

4. Franchise Overview: Is Any Time Fitness the Right Fit for You?

What You Need to Know Before Becoming a Franchise Owner

Starting a franchise with Any Time Fitness means joining a trusted, global fitness brand — but it’s not a one-size-fits-all opportunity. Understanding the model, expectations, and daily operations can help you decide if it's the right path for you.

Any Time Fitness offers a semi-passive business model. This means you don’t need to be inside the gym 24/7. Many franchisees hire a small team (or even just one manager) to oversee daily operations. That’s why this franchise is a top pick for investors, fitness enthusiasts, and even busy professionals looking for passive income.

The franchise is also flexible when it comes to location. With clubs ranging from 3,000–5,000 sq. ft., you don’t need a huge commercial space to get started. Plus, you’ll be backed by robust corporate support — including site selection, training, marketing, and member management systems.

So, who is it best for? Anyone passionate about wellness, looking for long-term income, and wanting to be part of a growing industry that helps people live healthier lives.

📊 Table: Is This Franchise Right for You?

Factor	Ideal For
Time Commitment	Part-time or full-time investors
Fitness Background	Not required (but helpful)
Budget Needed	$150K – $700K
Ownership Style	Hands-on or Semi-passive
Goal	Community impact + recurring revenue

5. Top Benefits of Owning an Any Time Fitness Franchise in the USA

Why Entrepreneurs Are Choosing This Fitness Brand in 2025

Owning an Any Time Fitness franchise in the USA isn't just about opening a gym — it’s about building a sustainable business with purpose. Whether you're looking for a semi-passive income stream or a full-time operation, this franchise offers powerful advantages that few others can match.

One of the biggest benefits is the recurring revenue model. With membership-based income, you enjoy steady monthly earnings. Members pay automatically through subscriptions, making cash flow more predictable and scalable.

Secondly, the 24/7 model allows for low staffing. You won’t need a big team, which keeps payroll costs low and operations simple. Many clubs operate efficiently with 1–3 staff members.

Franchisees also benefit from exclusive territories, global branding, training programs, national marketing campaigns, and technology-driven member experiences — like mobile coaching apps and real-time club access.

In short, the franchise offers a smart blend of freedom, profitability, and impact — backed by a brand with over two decades of success in fitness.

✅ Table: Key Benefits of Any Time Fitness Ownership

Benefit	Why It Matters
Recurring Revenue	Steady income from memberships
Low Staffing	Lower HR headaches and overhead
24/7 Access	Increased member convenience and retention
Semi-Passive Model	Great for busy entrepreneurs or investors
Global Brand Recognition	Easier marketing and faster local trust
Comprehensive Franchise Support	Ongoing help with operations and growth

6. How Much Does It Cost to Start an Any Time Fitness Franchise in 2025?

Understanding Startup Costs, Fees, and What You’ll Need to Launch

Starting an Any Time Fitness franchise in 2025 is more affordable compared to many traditional gyms, making it attractive to both new entrepreneurs and experienced investors. However, it's still important to understand the real cost of entry.

Here’s a quick breakdown:

· Franchise Fee: $42,500 (one-time)

· Build-Out Costs: $100,000 – $250,000 (depending on location and design)

· Equipment: $75,000 – $150,000 (brand-standard gym machines and weights)

· Marketing & Branding: $15,000 – $25,000 (includes grand opening)

· Working Capital: $25,000 – $50,000 (first 3-6 months’ expenses)

Altogether, the total investment ranges from $150,000 to $700,000. This variation depends on your location, lease costs, size of the gym, and your level of involvement.

The good news? Many new owners can take advantage of SBA-backed loans, specialized fitness business financing, or flexible leasing plans for equipment to help ease the upfront costs The franchisor also offers support for budgeting and planning.

📊 Table: Estimated Startup Costs (2025)

Expense Category	Estimated Cost Range
Franchise Fee	$42,500
Build-Out & Renovation	$100,000 – $250,000
Equipment	$75,000 – $150,000
Branding & Marketing	$15,000 – $25,000
Working Capital	$25,000 – $50,000
Total Investment	$150,000 – $700,000

7. Breaking Down the Franchise Fees & Royalties You Should Expect

What You’ll Pay as a Franchisee — And What You Get in Return

When you join the Any Time Fitness franchise network, you’re not just buying equipment and signage — you’re buying into a system of support, branding, tools, and proven success. But like any franchise, there are ongoing fees you need to budget for in 2025.

Here’s what to expect:

· Franchise Fee: A one-time $42,500 payment when you first sign your agreement.

· Royalty Fee: An ongoing $549/month, regardless of how much revenue you make. This fixed fee model makes budgeting easier.

· National Advertising Fund: A monthly marketing fee of $300–$600, which supports national ad campaigns, digital tools, and brand development.

Unlike many franchises that charge a percentage of your gross revenue, Any Time Fitness uses a flat-rate model, which is rare and highly beneficial. This means as your revenue grows, your royalty fees stay the same — helping you increase profit margins over time.

📊 Table: Monthly Fee Breakdown (2025)

Fee Type	Cost (Per Month)	Purpose
Royalty Fee	$549	Brand access & franchise support
Advertising Fee	$300 – $600	National & local marketing efforts
Technology Fee	Included in royalty	App, CRM, & club systems
Total Monthly Outlay	~$849 – $1,149	Typical ongoing operational fees

🧠 Quick Tip:

You’ll also receive help with member acquisition, staff training, and operational tools through these fees — so it's an investment, not just a payment.

8. Step-by-Step Guide: How to Apply for an Any Time Fitness Franchise

From Inquiry to Opening: Your Roadmap to Franchise Ownership

🛠️ How to Apply for an Anytime Fitness Franchise in 2025

Starting your own Anytime Fitness club begins with a well-structured yet approachable process. The brand is looking for committed partners who are passionate about fitness and business — and they’ve built a clear path to help you get up and running.

Here’s what the journey looks like in 2025:

✅ Your Step-by-Step Guide to Becoming a Franchisee

Step	What to Expect
1. Submit an Inquiry	Fill out the official interest form on the Anytime Fitness franchise website to get started.
2. Introductory Call	A franchise representative will reach out to learn about your background, goals, and preferred location.
3. Review the FDD	You’ll receive the Franchise Disclosure Document, which outlines all fees, obligations, and operational expectations.
4. Background & Financial Review	The brand will evaluate your financial readiness and background to ensure a strong partnership fit.
5. Sign the Franchise Agreement	Once approved, you'll finalize your commitment, sign the contract, and pay the franchise fee.
6. Choose & Develop Your Site	Corporate will assist you in selecting a location, negotiating a lease, and building out the facility.
7. Train & Launch	You’ll attend onboarding training, build your team, launch marketing efforts — and open your gym doors! 🎉

🔍 Insider Tip:
Have your financial documents ready. Anytime Fitness requires a review of your net worth and liquid capital to ensure you're financially prepared to run a successful club.

9. Franchise Support: What Kind of Help Will You Get from Headquarters?

You’re Never Alone — Anytime Fitness Is with You Every Step of the Way

One of the biggest reasons entrepreneurs choose Any Time Fitness is the exceptional franchise support system. From signing the agreement to your grand opening and beyond, the corporate team provides hands-on assistance to help you succeed.

Here’s what you’ll receive:

🧩 Core Areas of Franchisee Support

Support Category	What You Get
Pre-Opening Support	Site selection, lease negotiation, gym design, build-out
Training	2-week onboarding program covering operations, marketing, and member service
Technology	Custom CRM system, access control tech, mobile member app
Marketing Help	National campaigns, local strategy guides, social media kits
Ongoing Coaching	Dedicated Franchise Performance Coach (FPC) for guidance
Community Networking	Access to other owners through the franchisee portal

Franchisees also benefit from regular webinars, national conferences, and local support events, creating a collaborative network where ideas and success stories are shared.

🧠 Quick Fact:

Over 90% of franchisees say that support from Anytime Fitness HQ played a major role in their long-term success.

10. Real Franchisee Stories: What Owners Are Saying in 2025

From First-Time Entrepreneurs to Multi-Unit Owners — Here’s What Success Looks Like

There’s no better way to understand the power of a franchise than hearing from the people living it. In 2025, Any Time Fitness franchisees across the USA are sharing inspiring stories of growth, freedom, and impact.

Take Michelle B., a former nurse from Austin, Texas, who opened her first club in 2021. She wanted more flexibility in life and a business aligned with her passion for health. “I was nervous at first,” she says, “but the support system blew me away. My gym turned profitable in less than a year.”

Then there's Tom and Rachel, a husband-wife duo from Ohio. “We started with one location and now own four. The flat-fee royalty model helped us scale faster than we expected,” says Tom.

Most franchisees credit the brand strength, low staffing needs, and member loyalty as keys to long-term success.

Even those without a fitness background, like Samir K., a former IT manager, found the training and support enough to make the transition smooth and rewarding.

🧠 Quick Insight:

According to internal surveys, 87% of franchisees say they’d invest again — a strong sign of satisfaction and trust in the model.

11. Location, Location, Location: Where to Open for Maximum Profit

The Right Address Can Make or Break Your Gym — Here's How to Choose Wisely

When it comes to gym ownership, one truth stands out: your location matters as much as your business model. Choosing the right spot for your Any Time Fitness franchise can directly impact your membership growth, retention, and profitability.

So, what makes a great location?

Look for areas with high population density, minimal gym competition, strong residential communities, and growing commercial activity. Suburbs, mixed-use developments, and college towns are often top performers. Proximity to apartment complexes, offices, or schools can also drive steady traffic.

Franchise headquarters helps you with real estate analysis, including market research, demographics, lease negotiations, and even club design tailored to your space.

📍 Top Traits of a Profitable Location

Factor	Why It Matters
Population Density	More potential members within 3 miles
Low Competition	Increases member acquisition potential
Easy Accessibility	Visibility + Parking = More walk-ins
Nearby Residential Areas	Members like gyms close to home/work
Community Fitness Interest	Areas with active lifestyles perform well

📊 Chart Idea:

Heatmap of U.S. states with the most profitable Anytime Fitness locations (e.g., Texas, Florida, Arizona, Georgia, California)

12. Revenue Potential: How Much Can You Really Earn in the First Year?

Breaking Down Realistic Income Expectations for Franchise Owners in 2025

While no two gyms are the same, many Any Time Fitness franchisees in the USA report strong revenue potential — even within the first year. Thanks to its subscription-based model, income becomes more predictable as memberships grow.

According to franchise data, average first-year revenues for a well-located club range from $120,000 to $300,000, depending on local demographics, marketing effectiveness, and community engagement. By year two or three, many locations earn $400,000–$600,000+ annually.

The beauty of the model lies in recurring monthly income. With membership rates averaging $35–$50/month and 500–800 members, you could be generating $20,000–$40,000/month in revenue.

💸 Estimated First-Year Revenue Breakdown

Revenue Source	Monthly Average	Annual Total
Membership Fees	$25,000	$300,000
Personal Training	$3,000	$36,000
Supplements/Merchandise	$1,000	$12,000
Estimated Total	$29,000	$348,000

💡 Note: These are averages. Actual performance may vary by location, size, and management.

📈 Chart Idea:

Line graph showing growth in revenue over 12 months (start-up month to first full year)

13. Hidden Costs You Should Know Before You Invest

The Expenses Most First-Time Franchisees Don’t See Coming

While the startup costs for an Any Time Fitness franchise are fairly clear, many first-time owners are surprised by hidden or under-the-radar expenses that can affect profitability, especially in the first year.

Let’s break them down so you’re better prepared:

⚠️ Commonly Overlooked Costs

Hidden Cost	What It Covers
Permit & Inspection Fees	Local business licensing, occupancy permits
Utility Upgrades	Power, HVAC, or water improvements for equipment
Insurance Premiums	Liability, property, and business interruption
Maintenance & Repairs	Wear and tear of gym equipment
Software Subscriptions	POS systems, analytics tools, website domains
Staff Training & Payroll Gaps	Early training hours before the full club opens

For example, utility upgrades in older retail spaces can run up to $10,000 if power capacity doesn’t meet gym needs. Likewise, repairs and preventive maintenance — like treadmill belts or AC units — can cost $300–$2,000 annually.

While these aren’t deal-breakers, they’re important for cash flow planning. Smart franchisees build a cushion in their working capital for surprise costs.